We know how much kids love magazines - but we also know that once the magazines get home, and the enticing plastic toy has been stepped on and put into a drawer somewhere, the appeal of glossy, consumerist publications quickly wears off. Childrens magazines are definitely something we buy - but we're not sure they are something we ever actually read.
We also know how hard it is to find rich, high-quality content for children online.
But we remember, when we were children, having collectable partworks like 'Story Teller' that built up into libraries of cassette tapes and binders of gorgeous magazines that we came to treasure as much as our favourite books and that live in our recollections as snatches of music and expertly voiced phrases.
We created Time for a Story to be a modern answer to that lost art.